Asset 1ScholarMatch

Destination College SF

Free one-on-one college counseling and a pathway to game-changing college support.


Destination College is a program run by ScholarMatch to provide hands-on support to Bay Area high school students who are the first in their family to attend college. Participants are matched with a college coach who provides virtual one-on-one guidance throughout the entire college application process. Our services include free one-on-one college advising, college prep workshops, and more. Students who complete the Destination College program are invited to apply to the Scholars Program—our college persistence program—to receive robust support in college, career mentoring, and access to professional development opportunities.

How It Works

Apply: High school juniors are invited to apply beginning February 1 by filling out the student application form. Students who apply before March 20, 2022, will be prioritized. Regular application review will start in June and the deadline to apply is September 15.

Meet Your Coach: Students are matched with a college coach and work together virtually throughout the year. Communication happens via phone, email, and text as they navigate the college application process together.

Complete Milestones: Students complete their “College-Ready Milestones” to apply to college.

Apply to Continue Support: Spring of the senior year, eligible students who complete their milestones can apply to our Scholars Program, ScholarMatch’s college persistence program.

College Support: Students who are accepted to continue with ScholarMatch will receive robust advising, financial support, and career mentoring all the way to college graduation.


Bay Area students who meet all the following criteria are invited to apply to Destination College:

• You will graduate high school in 2023

• Neither of your parents earned a bachelor’s degree in the US

• You have a desire to apply to four-year colleges

• You want to work one-on-one with a ScholarMatch college coach throughout the year



Online Resources

Learn more about the college application process with our College Action Plan, start building your college list with the ScholarMatcher, and work on the College-Ready Milestones on our Online Resources Page.

Meet the Team


Meet the Team


Meet the Team


Meet the Team


Meet the Team



Check out our calendar to learn more about our workshops.

Visit Us

Our San Francisco College Center is located in the Mission District and is a free resource open to the community. However, due to COVID-19, our office will remain closed until further notice. We are offering our virtual workshops to students, please sign up!

849 Valencia Street
San Francisco, CA 94110