Asset 1ScholarMatch

Destination College SF

Free one-on-one college counseling and a pathway to game-changing college support.


Free college admission support and a pathway to continued support in college

Destination College is a program run by ScholarMatch to provide hands-on support to Bay Area high school students who are the first in their family to attend college. Our San Francisco College Center offers free one-on-one college advising, college prep workshops, test preparation, visits with colleges, and more. We also provide virtual services for students who are unable to visit our center. Students participating virtually are matched with a College Coach who provides one-on-one guidance throughout the college application process. Students who complete the Destination College are invited to apply to ScholarMatch’s college program to receive robust support in college.

How It Works

Apply: High school juniors are invited to apply beginning April 1.

Meet Your Coach: Students are matched with a College Coach who works with the student via phone, email, and text for the year as they apply to college. Students may also choose not to match with a coach and receive drop-in support at the ScholarMatch’s SF College Center. Due to COVID-19, ScholarMatch’s office is currently closed until further notice. We continue to offer online support through office hours and online programming. 

Complete Milestones: Students complete their “College Ready Milestones” to apply to college.

Apply to Continue Support: Spring of the senior year, eligible students who complete their milestones can apply to ScholarMatch’s college program.

College Support: Students who are accepted to continue with ScholarMatch will receive advising, financial support, and career mentoring all the way to college graduation.


Bay Area students who meet all the following criteria are invited to apply to Destination College:

• You will graduate high school in 2022

• Neither of your parents earned a bachelor’s degree in the US

• You have a desire to apply to four-year colleges

• You want to work one-on-one with a ScholarMatch College Coach and/or attend programming at our College Center in San Francisco

Visit Us

Our San Francisco College Center is located in the Mission District and is a free resource open to the community. We offer workshops, one-on-one meetings by appointment, and drop-in hours for students and families to work on all things college admission.

Due to COVID-19, our office will be closed until further notice. We are offering our workshops, office hours, and college coaching online.

849 Valencia Street
San Francisco, CA 94110


Learn more about the college application process with our College Action Plan, start building your college list with the ScholarMatcher, and view the College Ready Milestones on our student resource page.

Get Started

Ready to get started on your college journey?

Class of 2022 can apply for Destination College with the Student Interest Form beginning April 1, 2021. Students who apply before May 15, 2021, will be prioritized to have the option to be matched one-on-one with a college coach. After the deadline, students will be eligible to be matched if seats are available. 

Meet The Team


Meet The Team


Meet The Team


Meet The Team


Meet The Team



Go to our calendar to check out our workshops!