Asset 1ScholarMatch

Destination College SF

Free one-on-one college counseling and a pathway to game-changing college support.


Free college admission support and a pathway to continued support in college

Destination College is a program run by ScholarMatch to provide hands-on support to Bay Area high school students who are the first in their family to attend college. Participants are matched with a college coach who provides one-on-one guidance throughout the college application process. For the 2021-22 program year, our services will be virtual-only, including free one-on-one college advising, college prep workshops, and more. Students who complete the Destination College program are invited to apply to the Scholars Program—our college program—to receive robust support in college and career mentoring.

How It Works

Apply: High school juniors are invited to apply beginning April 1 by filling out the student interest form. Students who apply before May 15, 2021, will be prioritized.

Meet Your Coach: Students are matched with a college coach and work together virtually throughout the year. Communication happens via phone, email, and text as they navigate the college application process together.

Complete Milestones: Students complete their “College Ready Milestones” to apply to college.

Apply to Continue Support: Spring of the senior year, eligible students who complete their milestones can apply to our Scholars Program, ScholarMatch’s college program.

College Support: Students who are accepted to continue with ScholarMatch will receive advising, financial support, and career mentoring all the way to college graduation.

Please note: Due to changes in organizational resources, we will be pausing drop-in services in both San Francisco and Los Angeles, and our centers will remain closed for the foreseeable future. We will continue to offer virtual programming and online support through coach office hours. Learn more here.


Bay Area students who meet all the following criteria are invited to apply to Destination College:

• You will graduate high school in 2022

• Neither of your parents earned a bachelor’s degree in the US

• You have a desire to apply to four-year colleges

• You want to work one-on-one with a ScholarMatch college coach throughout the year


Learn more about the college application process with our College Action Plan, start building your college list with the ScholarMatcher, and view the College Ready Milestones on our student resource page.

Get Started

Ready to get started on your college journey?

Class of 2022 can apply for Destination College with the student interest form beginning April 1, 2021. Students who apply before May 15, 2021, will be prioritized to have the option to be matched one-on-one with a college coach. After the deadline, students will be eligible to be matched if seats are available. 

Meet the Team


Meet the Team


Meet the Team



Go to our calendar to check out our workshops!

Visit Us

Our San Francisco College Center is located in the Mission District and is a free resource open to the community. However, due to COVID-19, our office will remain closed until further notice. We are offering our workshops, office hours, and college coaching online.

849 Valencia Street
San Francisco, CA 94110